Football

sportinglife.com

Although sportinglife.com was originally famous for its racing and betting coverage, as a result of its massive investment in up-to-date scores and live in-game updates, football is now its most popular section.

With over two million people visiting the site every month, a huge percentage follow football on a daily basis with record-breaking number following Match Day Live on a Saturday afternoon.

Football fans who like a bet and who doesn't? get real added value with sportinglife.com's betting analysis and statistics for every major game.

Latest Site Stats
211,311,040 Page Views
3,125,242 Users
(Source: Omniture SiteCatalyst HBX, December 2007)

Demographic Profile
96% Male
67% Aged 18-44
80% ABC1
Loves Home Appliances and Gadgets
(Source: Forrester Research, March 2005)