sportinglife.com
Launched on 20th December 1996 sportinglife.com was the first UK sports website and remains the number one multi-sports site for millions of sports fans around the globe.
Drawing on 150 years of brand heritage of respected sporting journalism, sportinglife.com offers unrivalled in-depth news, scores, results and reviews across an impressive array of sport specific channels including: Football, Horse Racing, Rugby Union, Rugby League, Golf, Cricket, Formula 1, Greyhounds, Boxing, Tennis, Snooker and US Sports.
With an emphasis on event-driven coverage, the site's seasoned team of professional sports journalists also specialise in delivering event-specific microsites for all the key occasions in the sporting calendar such as the Football and Rugby World Cups, The Ashes, Wimbledon, The Cheltenham Festival and The Ryder Cup.
2 million unique users generate around 200 million page impressions monthly on sportinglife.com, with the site experiencing - and well used to managing - huge surges of traffic for the major sports events.
Latest Site Stats
211,311,040 Page Views
3,125,242 Users
(Source: Omniture SiteCatalyst HBX, December 2007)
Demographic Profile
96% Male
67% Aged 18-44
80% ABC1
Loves Home Appliances and Gadgets
(Source: Forrester Research, March 2005)