Empire Interactive Sponsors Ashes Fantasy Manager
To support the launch of the special Ashes edition of its International Cricket Captain PC game, Empire Interactive has signed up as the exclusive sponsor of the Fantasy Ashes game on sportinglife.com.
The iconic sports news and content portal, which launched its dedicated Ashes micro-site in early November, will now feature prominent International Cricket Captain on the innovative Fantasy Ashes game, which gives Cricket fans the chance to put their money where their mouth is and show how they would lead England to victory.
"The market for games related to Cricket has really taken off and with Australia out to avenge the Ashes humiliation of 2005, Cricket fever will be at an all-time peak," says Rob Noble of Empire Interactive. "We feel that, with its dedicated high volume Cricket portals, sportinglife.com is the perfect platform to promote the latest edition of the game."
The days of the British Empire may long be over, but Empire Interactive is still keen to take advantage of the traditional rivalries between Australia and the mother country. The 2006 edition of International Cricket Captain is the best yet, with interactive gameplay and a full database of national teams and players. With the Ashes special edition you can plan a full campaign to help England maintain the urn.
"We have a long tradition of fantasy games attached to our sports sites and Cricket is no exception. With the Ashes, we've put a lot of thought into developing a fun and detailed platform," says Tom Moon of 365 Media Group's sales arm 365 Digital Media. "These games provide the perfect promotional platform because users will return day after day right through the competition, ensuring maximum exposure for International Cricket Captain."
The Ashes micro-site, which can also be accessed from Cricket365.com, has been designed to help stumped Cricket fans keep up to date on all the Ashes gossip, results, opinion and statistics after launching a dedicated site for the hotly contested series which starts later this month.
"For the release of International Cricket Captain we wanted to reach Cricket fans with a PC, " says Adam Cherry, account manager at media agency, MJ Media. "Sponsoring sportinglife.com's Fantasy Ashes game is a great way to achieve this, but more importantly it is a perfect tonal fit, reaching our target audience while they are engaged in fantasy Cricket management.'
To play Ashes Fantasy Manager and find out what Empire Interactive were so keen to get involved with, visit http://ashes.fantasy-manager.co.uk.