Precious Metal Party Proves A Golden Opportunity
More than 350 of the media industry's great and good turned out for the glittering launch of 365 Digital Media at Silver in Hanover Square.
The big bash had a Precious Metal theme, which fitted perfectly with the black and silver décor of the recently-opened night-spot. The advertising and sponsorship team of 365 Digital Media, formerly the sales arm of TEAMtalk Media Group, played host to guests from the advertising and media industries, as well as their clients.
"In London, you need to go that bit further to throw a truly unforgettable party and I feel sure we achieved it," says Colin Elms, director of advertising and sponsorship for 365 Digital Media. "We even had a TV crew on the red carpet at the door interviewing guests as they arrived. The drink was flowing late into the night and feedback has been phenomenal."
With the atmosphere that only a free bar can engender, one of the most popular attractions was the roulette table - cash free, of course - where prizes were won by Adam Chalk of Republic, Harry Brown of Agency.com and Simon Sothcott of Z Media.
The primary function of 365 Digital Media will be the sale of advertising, sponsorship and promotional opportunities on 365 Media's network of sports and content portals. This includes Football365.com, sportal.com, sportinglife.com and TEAMtalk.com, among others, as well the recently launched Sport365.com content aggregation portal, which brings multi-sports news and comment from the entire network together for the first time.
By offering clients access to 14 distinct brands attracting more than 9 million monthly users, 365 Digital Media is well placed to take advantage of the rapid expansion of online advertising and promotion, which this year is expected to be worth more than newspaper advertising in the UK for the first time.