Research

Great Average User Profile

There is no such thing as a 'normal' user of our sites, but as Forrester Research have told us, they are firmly in the category of 'early adopter'. These people (mainly male) are wealthy and intelligent go-getting individuals. They are a massive potential source of revenue for any advertiser.

Key Facts
  • 93% Male
  • 56% Aged 25-44
  • 85% ABC1 Social Grade
  • 61% Earn over £25k per annum
  • 49% Educated to degree-level or higher
  • 87% Use the internet daily
  • 86% Buy online

    Check out the Site Profiles section for individual site data.