Sony Ericsson / Vodafone Champions League Sponsorship
Official Champions League sponsors Sony Ericsson & Vodafone ran a 2-day Champions League campaign on our leading brand Football365.
We worked with their agency to reinforce their sponsorship across our coverage of the Champions League.
We ran a 2-day hockey stick campaign on October 31 and November 01 which formed Champions League Match day 4.
The campaign ran for the full 48hrs generating 1.3 million impressions on Football365.