Sony Bravia Branded TV Player
We ran a very succesful campaign for Sony's Bravia range of state-of-the art televisions between October 18 and Novmber 30 2006.
We re-branded our TEAMtalk TV and Football365 TV video players and ran a series of advertisements as 30 second pre-rolls within the live programme stream. The creative execution was the exploding paint ad familiar to broadcast television viewers.
The campaign succesfully reinforced the broadcast television campaign to readers of two of our key sites, generating 1 million plays of the ad.